Brand History
ID.AZ - ID PLAcosmetic

ID PLAcosmetics pada awalnya dikembangkan untuk merawat kulit sensitif pasien paska operasi dan perawatan. Park Sang-hoon pendiri ID, mengepalai merek kosmetik baru yang berbeda dari merek kosmetik yang ada. Kosmetik PLA ini dibuat berdasarkan 15 tahun pengalaman bedahnya. Dengan hasil dari data yang dikumpulkan dari 830 ribu lebih operasi wajah.

2018

– Moving of ID Placosmetics HQ
– Launching of “ID FACE FIT” Product Line
– Lotte Duty Free Shop Launching
– Malaysia Branch Established
– Malaysia Watsons & MUSE Launching
– USA Sephora “Private Doctor by ID” Launching

2017

– Pop up store at Nordstrom, USA
– Opened in Saks, USA
– Expansion of business in China (CJ IMC)
– Expansion of business in East Asia (Thailand, Malaysia)(CJ IMC)
– Made contracts with UK, Turkey, Vietnam, Cambodia and Philippines

2016

– Launched Dermastic cicaproducts
– Launched Face-fit products
– Development of slimming cosmetic composition, patent application
– Development of elastic cosmetic composition, patent application
– Started medical and cosmetic business with Suning group in China

2015

– Launched V logic products
– Launched Dermastic products
– Launched Skin advise products
– R&D for slimming cosmetic composition
– R&D for elastic cosmetic composition

2014

– Launched ID PLAcosmetic RAC protucts
– Launched cosmetic composition complex application

2013

– Opened ID Dermatology
– Development of swelling removal cosmetic composition (RAC)
– Development of cosmetic composition for V-line (VLC)

2009

– ID clinic upgraded to ID Hospital
– R&D for advanced cosmetics for V-line

2008

– R&D for cosmetic composition for swelling removal
– Opened ‘Face Diet’
– Popularization of face care

2007

– Development of V-line square jaw surgery
– Published in the American Journal
of Cosmetic Surgery